The Membership Director is one of the most critical, high profile roles at AmCham China, the most prominent member-centric foreign Chamber of Commerce in China. The Membership Director is responsible for leading the organization’s overall membership and comprehensive engagement strategies, which are central to the Chamber’s long-term sustainability and success.
Reporting directly to the President and teaming with other departments across the organization, the Membership Director will lead a team of four or more professionals with responsibilities for membership renewals, new member recruitment, member engagement and member satisfaction. Further, the Membership Director will leverage technology systems, member data and data analytic tools to derive valuable insights on membership trends and engagement patterns that are critical for management decision-making across the Chamber.
Duties and responsibilities
In collaboration with the President, design, develop, and implement annual membership recruitment and retention strategies and plans that align with AmCham China’s overall objectives and goals
Manage the overall membership lifecycle from application, onboarding, positive member experience, and renewal
Manage annual dues planning process, including dues estimates, revenue projections, and corresponding member outreach
Professionally represent and articulate AmCham's mission to existing and/or prospective members through clear, consistent written and verbal communications
Develop innovative marketing and communications strategies, plans and campaigns to promote AmCham China and our multi-dimensional value proposition to existing and prospective members
Develop and manage metrics to understand membership trends and engagement across the Chamber. Prepare monthly and quarterly engagement reports, in collaboration with the management team, and develop outreach plans for low or unengaged members
Design and implement approaches to gauge member needs and assess satisfaction levels
Develop analytic tools leveraging membership and operational data to monitor program success and determine direction for future program activities
Collaborate with AmCham departments to enhance services and service levels to members and refine value propositions
Stay informed on industry and internal news/trends to develop membership strategies, synergies, and opportunities to create new member programs
Manage, motivate and grow a membership team excellent at communicating and delivering value to members