The Content Editor is responsible for all English-language content on the Chamber’s website and social media channels, and for producing the AmCham China Quarterly magazine. All content overseen by the Editor should measurably impact stakeholder engagement to help the Chamber achieve its objectives.
Job Duties and Responsibilities
-Responsible for all content of the executive-focused AmCham China Quarterly magazine. Draws up themed content for each edition, interviews executives, writes articles, commissions articles, works with external stakeholders (including premium member companies) to secure high-quality, original content, edits and proofreads, working in close partnership with the magazine designer, and ensures that the production timeline remains on track, followed by the promotion and syndication of content after publication.
-Ensures that the Chamber’s website is continually updated with fresh content, reflecting the vibrant nature of the Chamber, while maintaining the website’s central purpose as a key marketing channel. Generated content directly and/or copyedits articles and content from other colleagues, including the Chapters, and promotes member-generated articles and news. In addition to text, content should include photos, videos, and data visualization tools as part of the content production process.
-Writes attractive and catchy Chamber newsletters relevant to our key audiences, that are designed to promote the Chamber’s, drive attendance at events, and support products and services.
-Works with colleagues across the Chamber to design and write email marketing campaigns targeted at different demographics, with measurable outcomes and data-driven learnings.
-Manages all the Chamber’s English-language social media platforms, with tailored posts of relevant and appropriate content that help to promote the Chamber’s activities and work.
-All content should be magnified across multiple channels, and repurposed accordingly for maximum effect. Targets should be set for each piece of content, to monitor its effectiveness, and adjust production accordingly.
-Prepares informed interactions with current and prospective clients by researching the latest company specific and industry issues in the Dynamics CRM.