The incumbent will be responsible for supporting YCIS Beijing Marketing Division; He/she will implement marketing projects with responsibilities that including content creation, digital marketing, and public relations.
Create marketing content that highlights the uniqueness of YCIS for all print and online marketing channels.
Develop and maintain editorial calendar of both print and online marketing channels. Plan interviews with staff to create regular content.
Develop effective corporate communication strategies.
Offer creative input into advertising campaigns.
Maintain relationships with all Online and Print Media Partners.
Establish new media partnerships and create new promotional/branding opportunities.
Maintain an active presence on all social media platforms. Increase social media channel growth and engagement. Identify and track KPI’s and making adjustments as needed.
School website maintenance.
Responsible for executing implementation of SEO strategies.
Support the development and update of promotional items including advertisements, press releases, and collateral materials.
Proofread school newsletter, WeChat articles and other communications where needed.
Work with the team to support the organization of promotional events and activities, as needed.
Maintain partners’ and contact databases.
Produce reports on a monthly basis and when required.
Other duties as assigned by the Head of Marketing.